Melanzana

Cycling

Rebranding an Independent Cycling team to victory

Sleek.

energetic.

well-oiled.

Client: Indiana University Little 500’s Melanzana Cycling

Deliverables: Logo Design, Social Media, Visual Design, Merchandise Design

I teamed up with Melanzana Cycling team members and captain to create a logo and brand identity that not only held true to the team’s historic representation, but something that could encourage the entire student body to cheer Melanzana Cycling to a victory.

visual Design

  • Logo 1

    Melanzana Cycling has always been represented by the icon of an eggplant. We collaborated to find creative ways for the logo revamp to be sleek, yet contain the historic symbolism of the team.

  • Logo 2

  • Logo 3

  • cycling bibs

    In collaboration with the team, we worked to create a recognizable pattern using the new brand color palette.

    lead by Abby Teed.

  • Jersey

    In collaboration with the team, we worked to create a recognizable and iconic design using the new brand color palette

    lead by Abby Teed.

  • Social Media graphic

  • Social Media Graphic