Project Objective: Curate a brand concept and 4 products that captures core principles of your message: clean and natural ingredients, and enhancing your natural beauty. 

I wanted to use earth-tones with subtle pops of natural colors like sky blue, desert purple sage, and desert rose. This in combination with a handwritten and scribbled packaging emulates that care-free, hair down, cowgirl energy, with ingredients as high-end as caviar.

logo + palette

Packaging design